![]() ![]() Ultimately, it’s just an excuse to make a bunch of noise. The first of the new batch of commercials I saw was an ad called “Breakup.” The oh-so clever idea behind this ad and its sibling, “Interrogation” (below), is to capture viewers’ attention by telling a dramatic story. ’s latest (last?) Captain Obvious commercials The idea seems to be that by using, travelers can save money and earn rewards including free overnight stays.Īs it turns out, in practice, it’s often cheaper to book directly with a hotel than through. The company is an affiliate of Expedia, the company which also owns Trivago, Orbitz, and Travelocity. Although the site is billed as a tool for finding and reserving hotels, it also offers flights and vacation packages. To the uninitiated (including, I suspect, most who have seen the commercials), is an online travel agency - a website you can use to book travel. Hey, CB & P - do you think this might be part of the reason you lost the account? What is ? I still didn’t understand what was or why I should use it. Book yours with and get rewarded basically everywhere.” In case you hadn’t noticed, this 30-second commercial spends a grand total of 5 seconds on its key selling message - the rest is just farting around. Mildly annoyed by the dissonance, I wondered: what the hell was, and how did this guy fit in? Was he a boat captain? A war hero? As someone who usually tunes out commercials, I was only half listening to the ad. I remember being confused by the guy in the beard and uniform. It’s a TV commercial, and in that context, it stinks. If this were a comedy skit, I might even laugh. ![]() I enjoy a good fart or dick joke as much as anyone. ![]()
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